Who We Are

We are a UAE-based procurement support company, dedicated to helping small and mid-sized businesses operate more efficiently. Our team brings together deep experience in industrial sourcing, supplier management, and commercial operations. We have built a service model that acts like a full procurement department,without the cost and complexity of hiring one internally.

Why We Started

Dubai is one of the fastest-growing business hubs in the world, attracting thousands of new entrepreneurs, workshops, and SMEs every year. Many of these companies are small,sometimes just one or two people,and they operate in fast-paced, competitive markets. Yet, they face many procurement challenges

We saw a major gap in the market: these small, agile businesses were underserved by traditional trading companies and lacked the resources for internal procurement teams. That’s why we created a new model—one that is flexible, affordable, and deeply integrated with how modern businesses operate in Dubai. We step in as your external procurement support team, helping you move faster, spend smarter, and stay in control.

What Makes Us Different

We don’t trade, we don’t stock, and we do not take over. Instead, we operate beside you. Our team becomes a reliable, ongoing part of your operations. You decide which tasks to hand over,from supplier sourcing to logistics coordination,and we bring structured expertise to each one. The result: less time wasted, fewer risks, and more strategic control.

Trust, Ethics & Compliance

We follow strict ethical practices and ensure full compliance with UAE business regulations. Since we don’t handle or trade physical goods ourselves, your business remains in control and fully compliant. We work transparently, communicate clearly, and build long-term relationships based on mutual respect and performance.

Our Vision

We believe that Dubai’s entrepreneurial ecosystem is just getting started,and we want to grow with it. Every day, more small manufacturers, workshops, and trading startups launch in the UAE, and they all need smarter, more flexible ways to manage procurement.

Our vision is to become the go-to procurement partner for this new generation of businesses: companies that are lean, fast-moving, and focused on growth,not on hiring extra staff or building complex internal systems. We aim to scale alongside them, offering a simple, expert-driven service that fits their needs and evolves with them over time.

SINA KEIKHA

Founder / ceo